Creative industries are a major driver of global growth. Success in this rewarding arena requires mastery of vital advocacy and visibility tools to “break through the clutter” and reach intended audiences. Majors learn how historical and technological changes drive demand for new culture, and dissect how innovators build content, platforms, or services.
Courses immerse students in the specialized terminology, communication, and practices of industries that produce, promote, and distribute creative work. They prepare students to work in companies that need expertise in design, marketing communication, information architecture, copywriting, or promotion. This program offers flexibility and customization — a hallmark of all successful creative industries.
Prospects in the creative industries are strong and diverse. Emerging technology is expanding creative content for smartphones, social media, and digital entertainment, and enabling innovations in distribution and promotion. The major prepares students for careers in: social media, media promotion, sports or entertainment PR, digital and social media, interactive multimedia, social TV, game management, and media planning. The Media and Culture Labs and Studio in Lindsay Hall boasts professional software for screenwriting, film editing, sound mixing, animation, and graphic design. Our state-of-the-art Labs and Studio give students hands-on experience in all forms of media production and provide opportunities for them to develop their creative abilities.
For further information about degree requirement policies and guidelines, see the Degree Requirements page.
Major Requirements
Course List | Course | Title | Credits |
| XD 225 | Designing Experiences | 3 |
| XD 240 | Fundamentals of Design | 3 |
| 6 |
| Public Relations Theory and Practice | |
| Public Relations Writing | |
| Advanced Visual Communication | |
| Digital Public Relations | |
| Sports Public Relations | |
| Web Design I: Information Design, Principles and Practices | |
| User Interface Design | |
| Web Design II: Information Architecture and Site Management | |
| Elements of Usability and User Experience | |
| Selected Topics in Experience Design | |
| Internship in Experience Design | |
| 3 |
| Global Media | |
| The Television Industry | |
| Disney+: Content + Platform | |
| Hollywood Production Cultures | |
| Hollywood Convergence | |
| Hollywood Rebels: A History of American Independent Film | |
| Films, Franchises, and Fandom: Superheroes in Popular Culture | |
| Popular Music Studies | |
| Internship in English and Media Studies | |
| 9 |
| Introduction to Media Theory | |
| Introduction to Mass Communication | |
| Introduction to Media Production | |
| Writing Fiction | |
| Writing for Drama/Screen | |
| Creative Nonfiction/Essay Writing | |
| Global Media | |
| The Television Industry | |
| Hollywood Convergence | |
| Popular Music Studies | |
| Audio Production | |
| Animation Production | |
| Design as Communication | |
| Podcasting | |
| Selected Topics in English and Media Studies | |
| Internship in English and Media Studies | |
The Business Environment (6 Credits)
Course List | Course | Title | Credits |
| CS 305 | Business Processes and Systems | 3 |
| MG 300 | Strategic Management | 3 |
General Degree Requirements
Foundations for Success (15 Credits)
Course List | Course | Title | Credits |
| FDS 100 | Falcon Discovery Seminar | 3 |
| |
| EMS 101 | Critical Reading and Writing | 3 |
| or EMS 101L | Critical Reading and Writing with Lab |
| or EMS 102 | Critical Reading and Writing for ESOL |
| or EMS 102L | Critical Reading and Writing for ESOL with Lab |
| |
| EMS 104 | Multimodal Communication | 3 |
| or EMS 105 | Multimodal Communication for ESOL |
| CS 100 | Solving Business Problems with Information Technology | 3 |
| |
| MA 105 | Mathematical Foundations for Business | 3 |
| or MA 105L | Mathematical Foundations for Business with Lab |
| or MA 107 | Applied Calculus for Business |
| or MA 107L | Applied Calculus for Business with Lab |
| or MA 131 | Calculus I |
| or MA 131L | Calculus I with Lab |
Context and Perspectives (18 Credits)
Course List | Course | Title | Credits |
| |
| |
| |
| |
| |
| |
| |
Business Dynamics/Business Administration Minor (18 Credits)
Course List | Course | Title | Credits |
| |
| AC 115 | Introduction to Financial Reporting and Analysis | 3 |
| EC 111 | Principles of Microeconomics | 3 |
| FI 118 | Introduction to Finance | 3 |
| LA 100 | Business Law | 3 |
| MG 116 | Human Dynamics in Organizations | 3 |
| ST 113 | Business Statistics | 3 |
Communication Intensive
All students are required to take a three-credit course designated as a Communication Intensive. This requirement can be met within a variety of course subjects in both Arts & Sciences and Business. Communication Intensive courses are designated with a "CI" in the course schedule. Transfer students with a minimum of 30 credits will be waived from the Communication Intensive requirement.
Please note that certain majors have an additional three-credit Communication Intensive built into their major requirements, separate from the general CI requirement.
Additional Requirements
Arts and Sciences Electives (15 Credits)
Course List | Course | Title | Credits |
| 15 |
Unrestricted Electives (24 Credits)
Course List | Course | Title | Credits |
| 24 |
Total: 120 Credits
