2021-2022 Catalogue

Marketing Major

Every organization, regardless of whether it is a for-profit, nonprofit, corporate or government organization, engages in marketing activities. At its core, marketing is ultimately focused on facilitating exchanges that have positive value for everyone involved. Bentley’s marketing faculty have won numerous teaching and research awards because they develop courses and research ideas that are at the cutting edge of the constantly changing marketing landscape. The curriculum provides students with the theoretical background and practical experience to start their careers but also to build their successes as their careers progress. Real-world projects and internship-for-credit courses, where students work and gain experience with leading organizations such as Apple, Microsoft, TJX Companies, the Boston Celtics and the Boston Red Sox, ground their education with solid, real experience.

A marketing degree can lead to many career paths in areas such as marketing analytics, brand management, social-media marketing, marketing research, retailing and fashion, sales, advertising and promotion, international marketing, sports marketing and new product development.

Marketing major requirements are flexible. Two required courses provide vital grounding in marketing concepts necessary for all marketing fields. Six elective courses allow students the opportunity to tailor the curriculum to match their career goals.

In addition to the specific major requirements described below, students must also complete the General Education Curriculum, and additional degree requirements for business majors, including the General Business Core, focused-course requirements, and additional electives.

Course Title Credits
Required Courses
MK 322Marketing Research3
MK 400Strategic Marketing Management3
Four Marketing electives (any MK or PRS course not otherwise required)12
Two Marketing-related electives. 16