Information Design and Corporate Communication Major

Bentley’s major in Information Design and Corporate Communication (IDCC) uses real-world cases and hands-on experience to help students define an organization’s image and reputation, manage a crisis, launch products or use software and other high-tech tools to make an organization compelling to stakeholders — from software to sports, entertainment to energy. Majors can choose from three tracks: user experience, public relations, or web design.

Information design, or user experience, regularly ranks as a top 20 profession in the coming decade. Employers need people who design compelling digital and social-media identities. Public relations (PR) professionals possess writing and speaking skills, imagination and the power to deliver events, products, and issues to key audiences. Web-design teams help organizations win a competitive advantage online by using their creative capital.

The IDCC major consists of eight courses, or seven plus an internship. Students can also choose a concentration in Business ICT (Information and Communications Technology).

In addition to the specific major requirements described below, students must also complete the General Education Curriculum, and additional degree requirements for business majors, including the General Business Core, focused-course requirements, and additional electives.

IDCC Major

CourseTitleCredits
Required Courses for IDCC Major
COM 210Effective Speaking3
IDCC 370Web Design I: Information Design, Principles and Practices3
IDCC Restricted Elective3
Select one of the following:3
Fundamentals of Content Development
Public Relations Writing
Journalism for the Web
In addition, IDCC students take four IDCC electives, two of which can be IDCC-related electives. 12

IDCC Restricted Electives

IDCC restricted elective can be satisfed by one of the following:

CourseTitleCredits
Any COM course not already taken
HI 305Arts and Society3
GLS 310Perspectives on Global Commerce3
Any MC course
MG 240Interpersonal Relations in Management3
MG 241Leadership, Power and Politics in Organizations3
PS 311Social Psychology3
PS 325Cyber Psychology3
SO 287Media, Culture and Society3

IDCC-Related Electives

IDCC-related electives are:

CourseTitleCredits
Any COM courses not already taken
HI 305Arts and Society3
GLS 310Perspectives on Global Commerce3
LA 316Sports and Entertainment Law3
Any MC course
MG 240Interpersonal Relations in Management3
MG 241Leadership, Power and Politics in Organizations3
MG 345Organization and Environment3
MG 360Negotiating3
MK 321Consumer Behavior3
PS 230Sports Psychology3
PS 311Social Psychology3
PS 325Cyber Psychology3
SO 287Media, Culture and Society3
or other courses that are approved by department chair

IDCC Major with a Concentration in Business ICT

CourseTitleCredits
Required Courses for IDCC Major with a Concentration in Business ICT
COM 210Effective Speaking3
IPM 140Adding Value with Information and Processes3
IDCC 230Fundamentals of Content Development3
IDCC 370Web Design I: Information Design, Principles and Practices3
IDCC 375User Interface Design3
or IDCC 385 Elements of Usability and User Experience
Select one of the following:3
Digital Public Relations
Selected Topics in Information Design and Corporate Communication
In addition, IDCC students with a concentration in Business ICT take two IPM electives.6

IPM Electives

IPM electives can be chosen from:

CourseTitleCredits
IPM 210Information Security and Computer Forensics3
IPM 320Decision Support and Business Intelligence3
IPM 340Special Topics in IPM3
IPM 402Seminar in IPM3
IPM 450Enterprise Systems Configuration for Business3
or others with department chair approval.