2021-2022 Catalogue

Master of Science in Marketing Analytics

Developed in consultation with marketing, database and marketing research firms, the Master of Science in Marketing Analytics (MSMA) program at Bentley University meets the changing needs of today’s global and information-driven marketing environment. Students develop the critical expertise in qualitative and quantitative analysis that is in high demand among leading companies across a range of industries.

Applicants with an undergraduate business degree or MBA from an appropriately accredited institution receive a waiver for all foundation courses. Students who do not have an undergraduate business degree, but took these courses, may be eligible to waive the foundation requirements.


Course Title Credits
Foundation Requirements (up to 9 credits)
Students with the appropriate background may be waived from these courses.
Managerial Statistics
Marketing Management
Program Requirements (30 credits)
Marketing Analytics Core (21 credits)
CS 605Data Management and SQL for Analytics3
IPM 652Managing with Analytics3
MK 612Strategic Marketing3
MK 711Marketing Research and Analysis3
MK 726Customer Data Analysis and Relationship Marketing3
ST 625Quantitative Analysis for Business3
ST 635Intermediate Statistical Modeling for Business3
Electives (9 credits)
Select two of the following Marketing courses. The remaining course can be in marketing or any other discipline, at the 600 level or higher.9
Internship in Marketing Practice
Consumer and Buyer Behavior
Marketing Promotion and Communication
New Products: Planning, Developing and Marketing
International Marketing
Marketing of Services
Marketing for Corporate Immersion
Special Topics in Marketing
Enhancing Creativity

All course work must be completed within five years.