Developed in consultation with marketing, database and marketing research firms, the Master of Science in Marketing Analytics (MSMA) program at Bentley University meets the changing needs of today’s global and information-driven marketing environment. Students develop the critical expertise in qualitative and quantitative analysis that is in high demand among leading companies across a range of industries.
Applicants with an undergraduate business degree or MBA from an appropriately accredited institution receive a waiver for all foundation courses. Students who do not have an undergraduate business degree, but took these courses, may be eligible to waive the foundation requirements.
|Foundation Requirements (up to 9 credits)|
|Students with the appropriate background may be waived from these courses.|
|Program Requirements (30 credits)|
|Marketing Analytics Core (21 credits)|
|CS 605||Data Management and SQL for Analytics||3|
|IPM 652||Managing with Analytics||3|
|MK 612||Strategic Marketing||3|
|MK 711||Marketing Research and Analysis||3|
|MK 726||Customer Data Analysis and Relationship Marketing||3|
|ST 625||Quantitative Analysis for Business||3|
|ST 635||Intermediate Statistical Modeling for Business||3|
|Electives (9 credits)|
|Select two of the following Marketing courses. The remaining course can be in marketing or any other discipline, at the 600 level or higher.||9|
|Internship in Marketing Practice|
|Consumer and Buyer Behavior|
|Marketing Promotion and Communication|
|New Products: Planning, Developing and Marketing|
|Marketing of Services|
|Marketing for Corporate Immersion|
|Special Topics in Marketing|
All course work must be completed within five years.